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New Chinese Legal Trademark Amendments

New Chinese Legal Trademark Amendments

The landscape for trademark squatters in China shifted dramatically with a series of 2024 and 2025 reforms designed to curb malicious registrations. These updates, including the 2025 Trademark Law (Draft...

New Chinese Legal Trademark Amendments

The landscape for trademark squatters in China shifted dramatically with a series of 2024 and 2025 reforms designed to curb malicious registrations. These updates, including the 2025 Trademark Law (Draft...

UK and China secure Economic Growth

UK and China secure Economic Growth

UK Prime Minister Keir Starmer’s recent mission to China represents a calculated "pragmatic reset," prioritising economic stability over the diplomatic freeze of previous years. As the first UK leader to...

UK and China secure Economic Growth

UK Prime Minister Keir Starmer’s recent mission to China represents a calculated "pragmatic reset," prioritising economic stability over the diplomatic freeze of previous years. As the first UK leader to...

Sub-Class system for China Trademark

Sub-Class system for China Trademark

China, like the majority of other countries, adheres to the Nice classification system. However, China distinguishes itself by subdividing each class into sub-classes. Consequently, even if you have registered your...

Sub-Class system for China Trademark

China, like the majority of other countries, adheres to the Nice classification system. However, China distinguishes itself by subdividing each class into sub-classes. Consequently, even if you have registered your...

Finding Balance in China

Finding Balance in China

If you plan to sell your products in China, it is crucial to have a Chinese version of your brand name. Otherwise, someone else will come up with it for...

Finding Balance in China

If you plan to sell your products in China, it is crucial to have a Chinese version of your brand name. Otherwise, someone else will come up with it for...

Coca-Cola or Ke Kou Ke Le?

Coca-Cola or Ke Kou Ke Le?

Aaaah Coca-Cola. The world's famous drink. We love the Christmas adverts. The famous American brand. Buckle your seatbelts.  The Chinese language trademark for Coca-Cola, 可口可乐 (pronounced “Ke Kou Ke Le”),...

Coca-Cola or Ke Kou Ke Le?

Aaaah Coca-Cola. The world's famous drink. We love the Christmas adverts. The famous American brand. Buckle your seatbelts.  The Chinese language trademark for Coca-Cola, 可口可乐 (pronounced “Ke Kou Ke Le”),...

What's your Chinese name?

What's your Chinese name?

If you plan to sell your products in China, it is crucial to have a Chinese version of your brand name. Otherwise, someone else will come up with it for...

What's your Chinese name?

If you plan to sell your products in China, it is crucial to have a Chinese version of your brand name. Otherwise, someone else will come up with it for...